Karthi as Brand Ambassador

Airtel signs Karthi as Brand Ambassador

The leading mobile service provider Bharti Airtel has roped in Kollywood star Karthi, as their new brand ambassador for South region. Airtel in association with Karthi has come out with a new television commercial 'Indraikku Enna Plan…'(What is the plan today) campaign.

The 'Indraikku Enna Plan' campaign with Karthi has been rolled out in all regional channels. Airtel also plans to roll out a series of TV commercials with the actor which would be aired across South India.

It may be worth mentioning her that his brother Surya is the brand ambassador of the rival Aircel. Now Karthi is taking a leaf out of Surya's commercial endorsement moves. An ad executive pointed out: “Between them they have smartly sewn up the ad market and keeping it in the family.”

Rajiv Rajgopal, CEO, Kerala and Tamil Nadu, Mobile Services, Bharti Airtel said:
"Airtel as a brand believes in connecting with a mass audience. Karthi with his brilliant performance in all his 4 releases has made himself a part of every household in Tamil Nadu, we found this as an ideal match to our brand as Bharti Airtel has also now become a part of over 11 million household in the State. We are confident this association will be appreciated by all our customers"

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'Thuppariyum Anand'

Surya - Amy Jackson in Gautham Menon's 'Thuppariyum Anand'

Ajith Kumar and Gautham Menon's proposed project was shelved due to the differences between the duo. Later Ajith went on to do Mankatha, with director Venkat Prabhu.

Now the movie 'Thuppariyum Anand' which was scripted for Ajith, by Gautham is being used for Surya, his close pal, according to close sources.

Thuppariyum Anand will be a suspense thriller set in backdrop of 1930s with film revolving around a detective investigating series of murders held in the city of ancient Chennai.

In a recent interview, cinematographer Manoj Paramahamsa who earlier worked in 'Vinnai Thaandi Varuvaya' had mentioned that both Gautham Menon and himself have already started their researches based on working style of detectives during pre independence era.

Another interesting buzz about the film is Gautham Menon has roped in British Model Amy Jackson of Madrasapattinam fame for the female lead role.

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Karthi's Dual Role In 'Siruthai'

The most happening hero Karthi is playing a lead role in 'Siruthai' a remake of Telugu hit Vikramarkudu. And Karthi would be seen playing a dual role in Siruthai for the first time. The film has Karthi enacting dual roles as a tough IPS officer and other one as a petty thief , the total contrast.

The posters released by the makers recently had a very different looking Karthi, sporting a Cop get-up.

Karthi on confirming this said, "Yes. I play dual role in this film. Both characters are strikingly different from each other and give me ample scope for performance. As an actor, I am really happy to take up the challenge in Siruthai".

Karthi will be romancing Tamannah in the movie after their successful combination in Paiyaa. Santhanam will be donning the comedy track in Siruthai after his much-appreciated performance in Boss Engira Baskaran.

Cinematographer-turned-director Shiva is directing this film while K E Gnanavel Raja of Studio Green is producing the film.

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